How effective are your marketing dollars?

Advertising your business in today’s world is easier in some ways and more challenging in others. It’s easier because going online allows you to reach the exact audience you’re looking for – but it’s harder because there are a plethora of expensive options. Success is dependent on accurate but time-consuming tracking.

Whether you’re looking to improve your content strategy, expand to different channels, or take a more data-driven approach, Cosentus has a diverse team of marketing and branding experts to help you confront each challenge more effectively – ranging from à la carte offerings to full small business or enterprise marketing management.

How effective are your marketing dollars?

Advertising your business in today’s world is easier in some ways and more challenging in others. It’s easier because going online allows you to reach the exact audience you’re looking for – but it’s harder because there are a plethora of expensive options. Success is dependent on accurate but time-consuming tracking.

Whether you’re looking to improve your content strategy, expand to different channels, or take a more data-driven approach, Cosentus has a diverse team of marketing and branding experts to help you confront each challenge more effectively – ranging from à la carte offerings to full small business or enterprise marketing management.

BRAND STRATEGY & DEVELOPMENT

Small businesses don’t usually have the resources to spend much time developing a brand identity, but creating a unique personality for your company is an essential step in building a relationship with your customer base and developing notoriety across your industry. When implemented successfully, a great brand strategy shows people not only what you do, but how you do it.

 

Cosentus branding experts will take the following steps to reinvigorate your brand:

  • Conduct a discovery session to understand your history, current strategy and future goals
  • Analyze where your current marketing efforts and brand identity could be doing more work
  • Make recommendations and identify a more beneficial brand strategy
  • Explore new brand identity components and messaging, including developing new materials

WEBSITE DESIGN & DEVELOPMENT

Whether you operate a brick-and-mortar storefront or only do business online, having some sort of web presence is now essential for getting noticed, driving traffic and building trust with your audience. Our team works with you to create a customized website that takes your specific business goals into consideration, helping you to effectively drive conversions.

 

Cosentus’s website development team takes an in-depth approach:

  • Consultation to understand your specific needs and brand
  • Unique new design created for you by our talented designers
  • Effective, cutting-edge development to bring your website to life in a lasting way
  • Customized copy to capture your brand and drive conversions
  • Collaboration with you to make sure we get it right

DIGITAL MARKETING

The next step in developing a comprehensive online presence is to make sure you’re utilizing the many rich digital marketing avenues to your advantage. Bypassing the overwhelm and confusion that arises from trying to navigate marketing on your own, our team will help you cherry-pick effective strategies to come up with a plan that uses your budget wisely and generates the highest ROI possible.

 

The Cosentus team is well-versed in the following:

  • Search engine marketing, including SEO
  • PPC advertising, including Google Ads, Remarketing and AdRoll
  • Social media marketing, including Facebook, LinkedIn, Twitter and Instagram
  • Content marketing, including blog posts and newsletters
  • eCommerce development and marketing

COPYWRITING

Because of its presence in virtually any advertising implementation, messaging is a critical component of marketing strategy. When you work with Cosentus, you have access to writers who understand your goals and are knowledgeable in SEO best practices. Your content will be value-based, strategic and written as if it were coming directly from you — speaking straight to your customers and effectively driving more sales.

 

Cosentus’s copywriting offerings include:

  • SEO-focused website copy, landing pages and blog posts
  • Sales-driven case studies, white papers and technical pieces
  • Press releases, brochures, print ads, newsletters and direct mail outreach
  • Product descriptions for print catalogs and eCommerce websites
  • Business letters, proposals, employee manuals and other important communications

GRAPHIC DESIGN

Whether it’s a custom logo design, large-format signage, or visual advertising material, strong creative representation sets you apart from your competition. Our graphics team has worked across a large range of industries to develop elements that not only look sharp, but strategically work to build each company’s brand identity.

 

Cosentus’s graphic designers can help you with:

  • Logo development
  • Packaging design
  • Interior and exterior signage
  • Vehicle wrap design
  • Tradeshow displays and materials
  • Print ad, brochure, catalog & specialty publication design and custom illustration
  • Digital graphics for websites, online banners, online ads and social media

PUBLIC RELATIONS

When you’re looking to fill virtual seats at your next webinar, raise awareness about a new product or service, or gain support for philanthropic initiatives, PR is a great way to affect brand recognition in your community and network.

 

Cosentus strategists take a skillful approach to executing PR tactics:

  • Coordination and distribution of press releases to local and national media
  • Contact and coordination with media
  • Brand monitoring to discover possible PR opportunities

BE HEARD EVERYWHERE

When you work with Cosentus for marketing, you benefit from a comprehensive, multi-channel strategy that includes attention to brand awareness as well as lead generation. Starting with an in-depth consultation, we can evaluate how well your marketing dollars are currently working for you, then make recommendations on improving your ROI without exceeding your existing budget. We focus on interpreting our strategy and results via detailed reporting. We can also offer you expertise in a variety of different marketing components from digital to traditional — all while taking into account your conversion goals and unique brand identity.

Contact us today to learn more about the marketing and branding expertise we bring to our clients.

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